1.1: Target market definition.
1.2: Secondary and primary research. Acorn classifications
1.3: Business environment: Porter and PESTLE.
1.4: Marketing mix.
1.5: Unique selling points (USPs).
CWC Teams: Market analysis and planning - Power-point
1.1: Target market definition.
1.2: Secondary and primary research. Acorn classifications
1.3: Business environment: Porter and PESTLE.
1.4: Marketing mix.
1.5: Unique selling points (USPs).
CWC Teams: Market analysis and planning - Power-point
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